Issues with naming aside, the Redmi Note 12 Pro has two things going for it, a reasonable price tag and an attractive list of specifications.
I don’t know what this theoretical Pro does, but they need 5G and a high megapixel count to achieve it. The Redmi Note 12 Pro 5G is part of an attempt to reach the kind of consumer who doesn’t want to spend too much, who doesn’t want to sacrifice quality, and who is a ‘Pro’ of nebulous definition. Xiaomi’s solution, for the moment it seems, is to invent categories to test the water and see if people will come.
How finely the pie can be sliced is a question that has come to define the smartphone market.įaced with declining global sales and general stagnation, finding previously hidden demographics to sell phones to is now the urgent job of smartphone manufacturers everywhere.